CTO BasecampÂ
Your foundation for confident, strategic leadership.Â
Stop reacting. Start leading strategically  — in just 6 weeks
Build the habits, systems, and focus to step beyond execution and grow with influence, alignment, and real strategic impact.
Guided by Adam Horner — 30+ years in tech, including 12 as a CTO, founder, and coach to senior leaders across startups, scale-ups, and enterprises.
🚨 October cohort now open — enrolment closes 15 Oct 2025
Join the second CTO Basecamp cohort, a select group of senior tech leaders shaping the programme and community.
Spots are limited. Once the cohort is full or the deadline passes, enrollment closes. No late entries.
👉🏽 Sign up today to secure your place, or join a live session to learn more.
Why most CTOs get stuck
Technical expertise earns you the title. But strategic leadership is what keeps you there. Without it, you default to being reactive:
- Firefighting urgent issues week after week
- Staying the go-to coder instead of stepping up as a strategic leader
- Being busy, but never really influencing the business
You’re reacting to what’s in front of you instead of leading what’s ahead.
CTO Basecamp helps you build your own playbook — with structure, clarity, and momentum.
What to expect from CTO Basecamp coaching with Adam Horner
Hear how The CTO Basecamp coaching works, who it’s for, and what makes it different
What is CTO Basecamp?
CTO Basecamp is a guided six-week programme for senior leaders in tech who want to stop reacting and start leading strategically.
Through live coaching, practical tools, and weekly action steps, you’ll create and adopt your own leadership playbook that keeps you focused, strategic, and confident long after the programme ends.
You’ll leave with:
- Clarity on your role and priorities
- A rhythm that keeps you out of the firefight
- A team that takes ownership and delivers without bottlenecks
- A personal leadership playbook that supports you every week
How CTO Basecamp Works
Each week follows a rhythm designed to support real growth — without adding to the noise:
Focused Lessons
Start the week with focused, self-paced video lessons and frameworks
Practical Assignment
Apply what you learn to your real-world context — and build your leadership playbook as you go
Live Group Coaching
End the week with a 1-hour group session to unpack challenges, share insights, and get direct feedback
Private Cohort Group
Stay connected with your cohort peers between sessions — and grow with support from others on a similar journey.
Community Access
You’ll get an extra month of community and content access after the cohort ends. Includes weekly open coaching with Adam.
Lifetime Tools
Templates, frameworks, and systems you’ll keep forever in your own personalised playbook.
What we’ll cover — week by week
Week 1: From Firefighter to Tactical Leader
Week 2: Communication & Influence at Every Level
Week 3: People - Building & Leading High-Performance Teams
Week 4: Process – Execution & Operational Excellence
Week 5: Technology – CTO-Level Thinking
Week 6: Engineering Strategy Foundations – Bringing It All Together
Your path. Your pace. Your playbook.
This isn’t off-the-shelf advice.
It’s a leadership system designed for your role, your goals, and your next step.
Why CTO Basecamp Works
This isn’t repackaged advice from leadership books. CTO Basecamp is built for CTOs, by a CTO.
It’s the exact leadership system Adam has spent three decades refining — in startups, hypergrowth scale-ups, and large enterprises — and teaching to executives who lead hundreds of engineers.
- You can’t Google this.
- You can’t get it in a blog post.
- You can't ask ChatGPT
- And after the beta, you won’t get this level of direct access to Adam again.
Is This For You?
You’ll get the most from CTO Basecamp if you are:
- A CTO, VP of Engineering, or senior leader in tech facing complexity, growth, or scaling challenges.
- Ready to step beyond execution into strategic leadership.
- Looking for a battle-tested system that works under pressure.
- Willing to engage, reflect, and apply — not just watch.
Not just for “first-time CTOs.”
It’s built for anyone ready to strengthen their leadership foundation. If you’re ready to stop reacting and start leading strategically, CTO Basecamp is for you.
Where You’ll Be in 6 Weeks
- Your calendar reflects your priorities — not your emergencies.
- Your CEO trusts your calls without second-guessing.
- Your team moves with alignment, without you micromanaging.
- You have a leadership playbook you can pull from in any situation.
That’s what we’re building.
Will you be in the room when it happens?
Join a live session (free)Why work with Adam Horner?
With 30+ years in tech, Adam is a CTO, repeat startup founder, and experienced coach. He’s helped startup, scaleup, and enterprise CTOs navigate growth, leadership challenges, and high-stakes decisions — without the trial-and-error.
A coach who understands your CTO journey
✅ Current CTO & serial Founder with hands-on experience.
âś… Specialised in leadership, strategy, and scaling teams.
âś… Has helped hundreds of tech leaders transform their leadership style.
Frequently asked questions
Is this just for new CTOs?
What’s the time commitment?
What if I miss a session?
Can I do this while working full-time?
Will I walk away with something tangible?
What’s the cost?
5 habits of high-impact CTOs
Join this 1-hour live session with Adam Horner to learn the 5 key habits of every great CTO. Walk away with insights you can apply right away.
You'll also learn more about CTO Basecamp and finish with off-the-record 30 minutes of Q&A to answer your questions and leadership challenges.
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đź“…Â Join a live session! (Free)
Reserve your seat in the next CTO Basecamp cohort
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