The CTO Playbook
A leadership platform built for the full CTO journey
Coaching, podcast, and community to help you lead with clarity, grow with confidence, and drive strategic impact
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Not just another course
Whether youâre stepping into the role or navigating exec-level complexity, this platform gives you:
đŻ 1:1 and group coaching â Real support to tackle your leadership challenges
đŹ Community  â A high-trust space to connect and grow
đď¸ Podcast  â honest stories from real CTOs
đ Tools â Actionable playbooks you can use today
This isnât just content, itâs support for the full CTO journey. It's where busy leaders become strategic executives â with clarity and support at every step.
CTO Coaching
Get the leadership support you wish you had years ago
Most CTOs learn leadership the hard way â through trial, error, and burnout. This platform is built to change that.
Because at the executive level, technical skills arenât enough. Youâre expected to lead, scale, and strategise â without a playbook.
Thatâs why The CTO Playbook exists:Â To help you grow with clarity and confidence with the support youâve been missing.


Your Path.
Your Pace.
Your Playbook.
Every leaderâs journey is different â so we start by helping you see where you are, and what to focus on next.
The CTO Growth Framework brings structure to your growth â and momentum to your leadership.
You choose the format that fits how you work best:
đ Self-paced lessons
đ Live cohort coaching
đ 1:1 strategic support
Three Programs. One Growth Journey.
Choose the program and the support mix that fits your goalsÂ

âşď¸ CTO Basecamp
Your foundation for confident, strategic leadership.Â
Join a 6-week cohort to build the habits, systems, and mindset that help you lead with clarity â not just execute.

đď¸ CTO Elevate
Define your strategy. Scale your influence. Lead the organisation.
Join a 10-week cohort to craft your engineering strategy and lead as a true strategic business partner.

đ§đ˝ââď¸ CTO Ascent
1:1 coaching for strategic, high-impact leadership.
Go deep with elite coaching tailored to your goals, pace, and context. Use solo or alongside Basecamp or Elevate.
Built by a CTO.
Backed by Results.
What leaders are saying
Where to Start
Start where you are. Build from there.
đŁ New to The CTO Playbook? â Check out the podcast and sign up to our newsletter.
đ Need structure and clarity? â Join CTO Basecamp
đ§ Ready to lead with strategy? â Join a peer group with CTO Elevate
đĽ Facing a high-stakes challenge? â Book 1:1 coaching with CTO Ascent

Explore More Ways to Grow

The CTO Playbook Podcast
Learn from top CTOs & industry experts
Real stories, hard-earned lessons, and expert strategies â so you can skip the mistakes and accelerate your leadership journey.
đď¸ Featuring top CTOs, unicorn builders, and industry experts
đď¸ Insights from CEOs, CPOs, recruiting leaders, and book authors
đď¸ No fluff â just actionable playbooks and leadership strategies for CTOs
Each episode is designed to help you lead, grow, and make an impact.
Listen to the PodcastThe CTO Playbook Community
A network for CTOs
An application-only community where CTOs and senior leaders in tech share real challenges, gain insights, and access exclusive coaching.
đš Exclusive discussions on leadership, scaling, and strategy.
đš Peer support & expert insights from seasoned CTOs.
đš Live Q&As, behind-the-scenes content, and private learning areas.
You donât have to navigate leadership alone.
Coming soon
Why work with Adam Horner?
With 30+ years in tech, Adam is a CTO, repeat startup founder, and experienced coach. Heâs helped startup, scaleup, and enterprise CTOs navigate growth, leadership challenges, and high-stakes decisions â without the trial-and-error.
A coach who understands your CTO journey
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 Current CTO & serial Founder with hands-on experience.
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Specialised in leadership, strategy, and scaling teams.
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Has helped hundreds of tech leaders transform their leadership style.
